Biltong, the Hottest South African brand

Biltong, the hottest South African brand

Is biltong on its way to becoming a South Africa -only brand? With Champagne as perhaps the most famous example of region-specific branding and an infamous (and failed) “coup” on the biltong name by Swiss company Catora AG, the battle for territorial recognition of this delicious snack could be interesting to watch. Yet South Africa is far from the only country to benefit from the biltong boom – a leading US biltong manufacturer has seen its profits increase by 500%.